Hello, I am a creative influencer.
I love life, challenges and adventure. By crafting a unique mix of logic and magic, I employ my passion for marketing communications and advertising and transform visions into reality.
adteachings: This could also be the welcome letter at the world’s best creative agencies.
The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes
First, the Toms buy-one-give-one model does not actually solve a social problem. Rather, the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.
“What’s wrong with giving away shoes?” you might be thinking. “At least they’re doing something.” The problem, we’ve learned, is when that “something” can do more harm than good.
We live in a world where we have to hide to make love, while violence is practiced in broad daylight.
The anguish of low quality lingers long after the sweetness of low cost is forgotten.
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
Incredible lecture/article full of invaluable advice for anyone into design or advertising.
Hi, everyone. Last week, I gave a lecture to some first-year design students at George Brown College in Toronto. My talk was intended to introduce the students to the differences between a career in design and a career in advertising. The lecture might be useful to some of you, so I’m posting it…
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.
This is where the digital revolution leads us. Will the libraries we have at home never be the same?
Before every minute of action, there should be an hour of thought.” ~ Henry Ford
— Now did that leave you with like 16 minutes of actually doing something in a day, Henry? Just wondering…